AI took center stage at the 2025 LVMH Innovation Award Ceremony at Paris' Viva Tech.

🎉 How AI Is Powering The Luxury Industry Now

Hey there, trendsetter! Ever wondered how luxury brands like LVMH and L’Oréal keep their sparkle dazzling amid a digital revolution? The secret sauce gets a high-tech upgrade with AI, and Paris’s spectacular tech fair Viva Tech just laid out the future in full glam.

🚀 Viva Tech & LVMH: Elevating Luxury with Smart Innovation

At the 2025 LVMH Innovation Award Ceremony hosted at the vibrant Viva Tech, AI wasn’t just a buzzword—it was the headliner. LVMH celebrated its ninth Innovation Award, spotlighting game-changing startups that finesse the luxury landscape through hyper-personalized journeys and next-level content creation.

Here’s the twist: LVMH isn’t just cheering from the sidelines. They’re actively nurturing tech startups, co-developing solutions, and accelerating their growth within the powerful ecosystem of their luxury Maisons. That means bringing innovation right to your favorite brands’ doorsteps, from couture to cosmetics.

🏆 The Trailblazers: Meet The 2025 Winners

🎯 Best Business: Kahoona & Dior

If personalized shopping were an Olympic event, Kahoona just took the gold. This U.S.-based whiz leverages real-time AI-driven audience segmentation, analyzing anonymized online behaviors to forecast customer intent, demographics, and price points. CEO Gal Rapoport calls it “pattern recognition within digital body language,” optimizing every twist and turn of your luxury shopping journey.

Kahoona's tech delivers a customer experience that’s as unique as you are—think of it as the ultimate VIP pass.

🌱 Best Impact: Genesis & Moët Hennessy

Sustainability meets innovation with French startup Genesis, whose data-driven digital tool measures and monitors soil health for Moët Hennessy. This isn’t just a win for the brand; it’s a trophy for the planet. With great potential for scaling across LVMH’s ecosystem, it’s clear that eco-friendly tech is making its glamorous debut.

💡 Most Promising: OMI & Guerlain

Imagine 3D visuals churned out rapidly and cost-effectively without compromising snazzy aesthetics. That’s OMI, a “French pioneer in 3D AI” praised by its co-founder and CEO Hugo Borensztein. Their work with Guerlain and L’Oréal’s CREAITECH platform is all about pushing the boundaries of generative AI to create stunning, hyper-realistic content that’s dripping with brand authenticity.

👑 Why AI Content Creation Is The New Crown Jewel

AI's move from trend to staple is undeniable, especially when it comes to churning out scroll-stopping content. VivaTech saw L’Oréal team up with NVIDIA, diving headfirst into AI-powered beauty transformations. NVIDIA’s AI Enterprise platform is enabling the rapid scaling of 3D digital product renderings and personalized marketing strategies that genuinely connect.

🌟 Inside LVMH’s Dreamscape Pavilion & Beyond

Picture this: Louis Vuitton unveils a slick, proprietary generative AI tool developed by Paris’s Ok C’est Cool. Using a fancy technique called LoRA (low-rank adaptation), the AI learns to mimic ultra-specific brand textures and elements, pumping out dozens of images daily that capture the exact luxury vibe.

Marc Horgues, co-founder of Ok C’est Cool, chooses precision and brand sovereignty over the quick and dirty—because in luxury, details (and data control) are everything.

Louis Vuitton isn’t solo in the innovation playground. They’re partnered with Rigsters, a Danish 3D scanning startup pushing the envelope, while Rimowa teams up with French startup Solaya to create highly detailed 2D and 3D content of their re-crafted luggage—thanks to a resource-light blend of AI and Gaussian Splatting, where you only need your smartphone for a quick scan.

Meanwhile, Italian brand Bulgari is jazzing things up with Maize. They use a smart mix of AI and large language models (LLMs) to keep the brand’s tone consistent across all written content, ensuring every note is pitch-perfect.

And don’t miss the AI Startup Village within LVMH’s extension, featuring Power XYZ, a generative AI-powered 3D asset management platform. It’s already working its magic with the affordable luxury accessories brand Polène, backed by LVMH's family fund, L Catterton.

💬 Final Thoughts

Luxury brands might seem old-school, but they're embracing AI right in the middle of the expensive runway. From hyper-personalized shopping adventures to jaw-dropping AI-generated content, the nexus of tech and opulence is expanding fast — and it’s only getting more fabulous.

If you’re fascinated by AI’s impact on luxury or just want to keep your finger on the digital pulse of fashion and beauty, these innovation stories are your front row seat.

See you next time with more stories under the shimmer of tech!

Much love,
Your AI Fashion Insider